ABOUT
GM (Goddess and Manness) pilateshape is the first Pilates studio in Hong Kong that integrates Pilates reformer with cutting-edge EMS (Electro Muscle Simulation) technology. Alongside our EMS drysuit and sound bath, we utilise built-in NIR (Near-Infrared Radiation) and the exclusive PEMF (Pulsed Electromagnetic Field Therapy) DetoxMat to help shape your beauty and well-being inside out. Complete with personalised training and small class sizes, GM is probably the only Pilates studio in the world that provides such advanced scientific facilities — a place that truly cares about wellness over wealth.
I wonder when was the last time you heard about the word “Gorgeous”?
The word “gorgeous” is not commonly used by Asians to praise others, perhaps due to the traditionally conservative mindset. It is, however, a powerful word to compliment others. It is a word of Affirmation. Word is one of the 5 love languages. Words of love heal people.
Allow me to share with you my little story…
It all began in the year of 2006. Those who know me readily know I was having a deep depression back then. It was an on-and off long journey of anxiety and dread.. Like eczema, it comes and goes and comes and goes. Altogether, it lasted for more than 5 long years. Yet it is still coming to attack me from time to time…
For those who don’t know that I went through a period of depression – Well, it is understandable because it is hard to tell if someone has depression by his or her appearance. “We” are good at hiding our emotions from others and a lot more……
Eventually, I managed to recover from this long period of persistent sadness and frustration.. Other than our Heavenly Father, it is “Affirmation” that actually helped to heal me when I was in Australia. Believed or not, I received it almost everyday since the day I landed there until my depression was completely gone.
Yet, while things in life seemingly were turning for the better, I was faced with another twist in 2015. I was pregnant with my girl. I was filled with joy, of course, but soon afterwards I became utterly anxious with the idea of becoming a mom, as “mom” is always associated with being flabby, out of shape and overwhelmed. Worse still, I was having complication with pregnancy and my doctor actually advised against it.
Fortunately, since I have a taste of the power of Affirmations, I gained a habit of complimenting people after my depression. While Affirmation is spreading the love around, it would actually come around. There came one day, when I was enlightened by “You’re gorgeous!” from a lady that I didn’t even know. I was confused but then she told me that “Gorgeous” doesn’t just mean you look beautiful on the outside, but also beautiful from the inside. She said I was glowing. Despite that my condition could be quite bad during pregnancy, I still looked great as I never gave up. In fact, I never give up on faith. What is equally important is that I also have Pilates. It honestly helps me a lot to relieve stress and pain. It helps me re-shape my body and give me back strength after delivery.
It is against this wonderful journey that I have decided to give my product line the brand name “be still”. With the launch of this product line, I aim to spread the Affirmation to spread the love around, and let it come around. As joyful heart is the best medicine for curing anything!
I then set up a home studio and have since created a Gorgeous Mom Program to help moms rebuild their shape and confidence. I aim to make them look as gorgeous as before pregnancy!
After a while…
As if I were entrusted with the task of testing my faith, I encountered yet another crisis in life in 2023. That year I became pregnant with my boy. It turned out to be the most serious complication I could ever have. In short, my life was at risk.
Once again, I managed to ride out of darkness.
After all these years, I think I truly understand what moms have to go through, their struggles at every stage of prenatal and postnatal journey. Speaking from own experience, there is no way or excuse that moms can’t go back to their perfect shape or even get into better shape after delivery!
Since I got back to work in my professional field, my busy daily schedule reminds me of how stressful a working mom can be in Hong Kong. I became determined to extend my wonderful experience to others through setting up a studio that caters to the needs of working moms.
Actually, it is not just moms who need it — young ladies, dads, kids, and even athletes also need it. Mental and spinal health is so important. If the spine is in a right position, kids can grow taller and healthier, adults can prevent a lot of unnecessary pain associated with improper spinal position. With exercises from my pilates programme and specially designed equipment, you can strengthen, stretch, and detoxify your body and mind. It also helps rehabilitation in a faster and most comfortable way!
Come and visit our studio to find out more!

HEAD OF INSTRUCTOR
Phoebiya CHENG
Founder of GM pilateshape | Mom of 2 kids
2017 Certified Instructor in Therapeutic Exercise
2021-2022 Polestar Certified Pilates Mat & Reformer | 2023 Pilates Studio
2025 XBODY Certified EMS Trainer
A woman who enjoys taking it easy with gentle stretching exercises from time to time, rather than hitting the gym for weight training or intense workouts. Having dealt with various spinal issues and joint discomfort for many years, Phoebiya’s physiotherapist could not provide much relief until she found Pilates, especially Reformer. Without hesistation, she qualified as a certified instructor, going as far as to blend elements from different Pilates gear to create her unique Reformer — the GM former.
For the past 8 years, Phoebiya has been using Pilates to support not only herself but clients and friends, especially fellow mothers. As a working mom with 2 kids — who understands how hectic parenting can be — she was inspired to integrate Pilates with EMS training for quicker, better results. In addition to finding an exclusive EMS drysuit that provides 12X more efficiency and effectiveness, she came up with all sorts of programmes to help people reach their fitness goals. More importantly, her invention of the PEMF DetoxMat takes conventional Pilates mat exercise and deep stretch to a whole new level, enabling a speedy recovery for those with spine or joint issues. Try any one of her programmes, you will never feel the same again!

FITNESS INSTRUCTOR
Virginia But
Certified Fitness Personal Trainer, IPTFA
Certified BOSU Instructor, ECO Lifestyle Fitness
Certified in Resisted Movement Training, PTN
Certified TRX Trainer
Certified Rehabilitation Treatment & Stretching for Elderly Health Instructor, IPTFA
Certified Rowing Instructor
Certified Muay Thai (Thai Boxing) Trainer, IPTFA
Certified Intermediate Level Instructor in Yoga, The Yoga Association of HK
Certificate in Cardiopulmonary Resuscitation, Hong Kong Red Cross
Virginia has been guiding individuals on their fitness journeys since 2000, combining over two decades of expertise with a deep passion for holistic well-being. Specialising in fat loss and weight control, posture correction, flexibility, and functional movement, she believes that fitness is not just about physical transformation — it’s also about fostering balance, confidence, and inner strength.
With certifications across a wide range of disciplines, Virginia brings a soulful, personalised approach to every session, meeting students where they are and inspiring them to connect with their bodies in mindful, empowering ways.

INSTRUCTOR FOR SOUNDS BATH
Mic Yeung
Mic embarked on her yoga journey in 2016 and completed her first teacher training in 2017 to deepen her understanding of yoga. During her self-exploration, she discovered the transformative power of crystal singing bowls, which has significantly enriched her self-awareness.
She creates a nurturing and safe space for her students, encouraging them to start on their own journeys of self-discovery through sound healing, as well as the practices of breathwork, asana, and meditation.
Address
315 New World Tower 1, 16-18 Queen’s Road, Central, Hong Kong
Opening Hours
Monday to Friday: 7AM to 9PM
Saturday & Sunday: 9AM to 9PM